Golf Nation

Brand Identity @Icon Tech Studio
Branding, Art Direction, UI


Golf Nation is a platform for the next-gen golf enthusiasts.  The logo was a reflection of the movement of the golf swing and the color palette celebrates nature. We speak to the younger generation with a calm, friendly, and approachable style that welcomes everyone to the vibrant Golf Nation community. 










Community 



Golf Nation is about community. Building an inclusive welcoming community is our mission. We create places for individuals to feel invited and encouraged to connect with other enthusiasts. The visual speaks to the friendly nature using warm photography that makes you comfortable. 

Kinetic Energy 



The Typography and custom iconography are dynamic and contemporary, capturing the essence of the golf swing’s kinetic energy. We stay contemporary while keeping true to the core idea. It’s all about the balance, 

Active



The visual is approachable friendly and very focused. All these visual gestures were pulled from the golf. It is about making the meaningful part of their golf journey with us with on the platform and IRL. 

Credits:
Brian Schmitt
(Creative Director)
Dana Kim ©2024